Recently, Subway has been running TV spots for their subs that break away from the traditional ‘interrupt’ advertising model and rather than featuring tight-angle camera pans of impossibly perfect subs they have taken to featuring brief games – ‘what is different between these 2 pictures’, ‘what object has been moved’, ‘what comes next in the sequence’, etc.
Now… I’m no big fan of Subway’s food, but for attempting to break – even just a little – the traditional mold of television advertising, today I give them a Rave!
